Opera Launches Opera Ads, A Content-Based Native Advertising Platform For Its More Than 320 Million Users Globally


One of the world’s major developers, Opera Limited is today launching its Opera Ads, an advertising platform that will serve the needs of digital marketers around the world. The company is a leader in the development of AI driven digital content, and will, through its new Opera Ads platform, give advertisers the rare opportunity to reach and engage with more than 320 million Opera users worldwide with an innovative content- based ad experience within Opera’s global inventory across its portfolio of products.

Per Wetterdal, Opera’s Vice President for Global Business Development, says the new platform would enable marketers be more precise with advertising.

With Opera Ads, we open the Opera ecosystem to advertisers allowing them to do more precisely targeted campaigns and improve the control of their media buy. We secure your ads will be served with a premium placement in connection to an engaging content experience”. he said.

Opera was founded in 1995 in Norway, and since then has been delivering browsers and more recently AI-driven digital content discovery solutions to more than 320 million people around the world.

Currently, it holds 47 percent of the market share for browsers in Nigeria, and also has 30 million monthly users interacting with its mobile products on the browser. This has made it an attractive platform for digital marketers in the country.

And with more and more Nigerian consumers relying on the internet to find local businesses that will cater to their needs, digital marketing has gained more prominence in the past few years.

Opera’s Ad platform offers an intelligent advertising solution to Nigerian digital agencies, publishers and brands to connect and engage with the Opera audiences at a global scale with geo-targeting capabilities. The platform offers transparency, unique and controllable ad placements, reach and budget management based on the support of fixed and dynamic pricing models. Opera Ads is available in both traditional and programmatic buying models. In this way, Opera Ads provides a trusted and relevant environment for users, advertisers and simplifies the campaign performance evaluation.

The company remains one of the most innovative browser creators in the world. Opera is listed on NASDAQ under the OPRA ticker symbol.

Opera Ads is building itself to become the platform-of-choice for advertisers seeking the opportunity to reach a scaled and engaged audience, in a highly transparent fashion across the fastest growing mobile digital markets. The new platform will also give many of Nigeria’s youths the opportunity to hone their digital marketing skills and create jobs for the teaming numbers of young Nigerians seeking employment.

The company is also planning to make a roadshow in Nigeria with local publishers, businesses, and digital marketing agencies and media agencies and also give them early access to the platform. Advertisers who want to get further information about the roadshow or Opera Ads can send an email to opera-ads@opera.com.