Beautiful people sell better – PERIOD…Sorry to say that, but the fact is…. If you look great, work out all the time, dress well, and have great body posture, you are going to have a one up on your competition.
Does this mean that your doomed if your not HOT? No, not at all! But remember to properly groom yourself, eat right, learn to speak in public, and get someone to help find clothes that flatter your physique.
There was a study done at W.P Carey (Arizona State) by marketing professors Cheryl Jarvis and Peter Reingen, that looked at Doctors’ buying pattern when it comes to prescription types. They discovered that the doctors judged physically appealing salespersons to be more proficient at selling. The study also showed that the doctors were much more friendly to great-looking salespersons and buy more often when they met in person. Finally, the study shows that people donate more to charities that have an attractive personal.
In my case I can tell you that selling really does take you to be at the top of your game. Here are four things you can do to really change the odds in your favor:
1.) Smile all the time (use your teeth)
People always respond better to smiles than frowns or a serious face (negative). I always train my people on the phones to stand up and smile when they are on call.
Here are a couple ways to train yourself to smile more: Practice in front of a mirror (make sure it’s natural easy to do on demand), try to think of a great joke or something funny (building this thought will help you to smile on demand), and watch someone who always smiles (observe how they do it and replicate this experience).
You will sell much better if you smile more.
2.) Start eating healthy and working out more
Be the best you can be… working out and eating healthy will do a couple of good things to you: First it will help you to look your absolute best, and second it will make you feel your very best. I have never felt better than when I am doing cardio, pumping iron, and eating healthy on a regular basis.
When I’m on the top of my game and people can see it, it is crazy how much more they respect you, it is literally crazy. They ask you more questions, listen more attentively, and literally will do whatever you say more easily. Trust me, if you want to do the best you can do – eat right and work out, you will be doing yourself a favor.
3.) Get a manicureSo here is the deal – I used to bite my nails and I can’t tell you how many times people would notice. It was embarrassing and especially women would catch it right away. It tells people you are unsure of yourself, and that you lack self-confidence.
Get your nails done and keep them looking their best. It makes a big difference in how people and prospective clients perceive you.
4.) Wear quality shoes and a nice watch
These are the two things that you can change very quickly. Top clients know what class is, and they can see it in these two attributes. Shoes usually are a neglected part of the wardrobe and are the first thing to get noticed most of the time. A watch can change everything, so make sure to not buy a fake watch. It is not classy and people can easily recognize it.
5.) Smell Good at all timesThe appeal of perfume is that it is at once ephemeral and empowering. It creates a shimmering invisible armor that lingers in a room long after its wearer has gone and infuses our imagination with a subtle power, hinting at a hidden identity.One of the most embarrassing moments that can happen to a human being in modern society is to smell bad. You don’t need a Ph.D. in Sociology to figure this out. You just need to watch a couple of deodorant commercials, which represent the subjects suffering unimaginable embarrassment as they sweat in public.
People wear perfume for three main reasons:
- to smell clean,
- to be accepted.