The chief executive officer of 9mobile, Boye Olusanya, has revealed the reason the company chose the new name, 9mobile after it dropped its former name, Etisalat.
According to the CEO who made the revelation during a press briefing in Lagos, the new identity is a reflection of the bold and creative attributes which the organization shares with its valued subscribers.
Olusanya said that the new brand name was chosen deliberately as it is a representation and confirmation of the company’s Nigerian heritage, its 9ja-centricity and a new phase of its growth over 9 operational years in Nigeria.
Customers, hence, are assured that the change of name will not, in any way, affect the company’s values.
Analyzing the new name and logo, the CEO explained that the new logo represented the brand’s thoughts about the future of digital technology and its continued impact on communications and human interactions.
The logo also represents continuity and resilience; with its number theme representing the futuristic slant of the network.
The brand’s color which remains unchanged (green) further represents ‘Nigerianness’, as well as vibrancy, dynamism, life, and youth.
The new development is said to have been formally confirmed by Emerging Markets Telecommunication Services Limited (EMTS) on Tuesday, July 18.