Emerging Markets Telecommunication Services Limited, which previously traded as Etisalat Nigeria, has explained that it adopted ‘9Mobile’ as its new trading name, because it represents Nigeria’s heritage and values.
It stated this in a statement on Tuesday, adding that the change in name was a further testament of its commitment to ensuring business continuity as Nigeria’s fourth largest telecoms operator.
The Chief Executive Officer, 9Mobile, Boye Olusanya, said in the statement, “Our new trading name, 9Mobile, represents our 0809ja heritage, our 9ja-centricity and our evolution over nine years of operation in Nigeria. Although our trading name has changed, we remain true to the same values on which our company was built.
“A strong and resilient Nigerian spirit continues to reside in us, uniting us with you our subscribers and we are confident that you will continue to believe in our new brand, which strongly reflects our innate creativity and youthfulness.”
He added, “Furthermore, this rebrand is a testament to our dynamism, responsiveness and agility as a business, while we leverage the power of technology to deliver innovative products and services that meet your needs.
“Our confidence in our ability to continue to make this happen is bolstered by the sheer determination, commitment and passion of our people to do more; and continue delivering excellent service.”
Credit : punchng